NEW MUSIC: ARCADE FIRE - REFLEKTOR

About a month ago, mysterious signs like the one above started appearing in cities all over the world. Many deduced that this was a pointer towards the much-anticipated fourth Arcade Fire record, and this was confirmed last week with a short but sweet trailer indicating some kind of unveiling for the 9th September. This unveiling has since surfaced as new single 'Reflektor' courtesy of a leak on Saturday but the leak by no means ruins today's events; the track can now be heard on justareflektor.com accompanied by an impressive interactive element which turns your smartphone or mouse into a 'reflektor'. This interactive video, directed by Vincent Morisset, is a really interesting vehicle for the imagery of 'Reflektor', even if it induces a kind of motion-sickness at times. It is a fun toy to play with, if you have finished running around your neighbourhood shouting "New Arcade Fire! James Murphy! David Bowie!" at the top of your lungs. The hype that has always seemed to surround this band has always been absolutely proportionate to their music, and this trend looks set to continue. Hopefully 'Reflektor' can satiate our appetites until the 29th October, when LP number 4 is to be released.

Just A Reflektor

Arcade Fire